CitiBanamex: using a cloud software architecture – Customization using a cloud software architecture
Banking and Finance, Mexico
This case presents results obtained in areas of: cloud software architecture and user experience customization within a digital marketing context that seeks to capture leads and perform the Scoring of them to pre-qualify their credit card applications.
This case presents the results obtained from the use of Similar Audiences for the search network, with the aim of generating conversions, in this case, filling out a contact form, focusing on users with behavior similar to those they have already converted.
Del Valle: The success case of Del Valle of the CPG industry in Mexico.
This case breaks down results obtained in the brand positioning area through the union of audiences and creation of content relevant to the Nutriforte product belonging to the brand. And how search and video campaign solutions were applied for search partners, both from Google Ads, to meet business needs.