Why is advertising on LinkedIn a good idea?

And who is it for? By: Ricardo Pravia Fourteen years since it launched as “the social network for professionals,” LinkedIn has grown to be the largest of its kind, bringing together 460 million professionals. This talent network includes over 40 million decision-makers, 61 million senior-level influencers, 10 million [...]

By |2017-12-08T03:04:52-06:00December 8th, 2017|

CostaRicaFlores.com – Analytics and Adwords Case – Caso de Analítica y mercadeo digital

IT NOW “Pyme Techie del Mes”  - “Techie Small Business of the Month” Costa Rican “Flor del Este” florists were selected as the “Techie Small Business” of the month by the IT NOW magazine in Central America.  Watch this 2 min video to learn how they have achieved so much [...]

By |2017-05-18T21:26:33-06:00June 6th, 2014|

Google Analytics Summit 2014

The theme of this year’s Partner Summit was “Data in Action” and the Keynote by Paul Muret set the tone by reminding us that to gain business agility we need to have: 1)  excellent sensory input as provided by GA and other data collection tools and methods, followed by, 2) [...]

By |2017-04-20T22:55:33-06:00June 2nd, 2014|

Why Twitter is important for your business?

Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value [...]

By |2017-04-20T22:55:33-06:00May 16th, 2014|

18 years working on digital strategies and counting

Digital marketing strategies are assessed in terms of how they deliver value to your clients and, as a result of this, how they deliver value to your company. To achieve this, we focus on your digital marketing activities performance in terms of generating business value. Key Performance Indicators (KPIs) are [...]

By |2018-03-13T02:29:00-06:00March 14th, 2014|