Each of our services is focused on your company’s specific level of digital marketing maturity:
Nascent + Emerging Emerging + Connected
Connected + Multi-moment
Marketing Automation
- Review of information sources
- Validation of the business problem
- Project scope definition
- Identification of the sources of information that will be collected
- Confirm access to information sources
- Preliminary data exploration
- Capture, Transformation and Clusterization
- Data Architecture Design
- Data Capture
- Define grouping criteria
- Clustering
- Data analysis
- Variables relevant to the business problem
- Data exploration and experimentation
- Findings and results, such as iterative, about the relevant variables and the exploratory data analysis (EDA)
- Definition of the model for data activation
- Visualization of relevant data, the generation of reports according to the business problem
- Data activation
- Implementation of the data activation model
- Consulting
- Identification of customer value insights
- Suggest new data sources
- Advise on improvements to the model(s) or propose new data models
- Identify new automation opportunities
- Maintenance of data sources – iterative
- Ensure permanent data capture
- Incorporation of new data sources
- Apply improvements to the data model
- Search Automation
- Display Automation
- Cloud Automation – API Application (C4M)
What we do?
Optimize digital presence to achieve business goals